PDF READ Creative Selection


  • Hardcover
  • 264
  • Creative Selection
  • Ken Kocienda
  • English
  • 06 April 2018
  • 9781250194466

Ken Kocienda ´ 9 Read & Download

Creative Selection Free read ¹ 9 Ken Kocienda ´ 9 Read & Download Llaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovation inspiration collaboration craft diligence decisiveness taste and empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browsers that have nothing to do with the heart of the subject When the discussion gets to building the iPhone and specifically the author s work on the keyboard it gets much interesting

Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda

Creative Selection

Creative Selection Free read ¹ 9 Ken Kocienda ´ 9 Read & Download An insider's account of Apple's creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on the grou. Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype and SpringBoard touch size all provided detailed insight into Apple s design thinking and what made Purple an exciting adventure in problem solvingI didn t appreciate the dumbing down of programming principles Too often Ken Kocienda oversimplifies otherwise technically exciting concepts For example the black slab encounter reduced graphical artifacts from loading Yahoo to a single irrelevant moniker I wanted to know specifically why the rectangle was black and what parts of Yahoo led to the browser window showing that specific artifact The giggly demo all demos could be called giggly because programmers enjoy seeing their code work for the first time the candy bar conversation the metaphor for code as recipe books There are too many situations through the book where I felt I was being talked down to like the author didn t believe in the reader s my ability or curiosity to parse programming problems in my head that I didn t have the intellectual capacity or interest in solving the problem along with Ken The attitude abstracted away a lot of the most interesting parts of problem solving into real life metaphors I had no interest in buying It s perfectly okay to name particular situations for easier reference later but don t use terms that have little to nothing to do with the technical problem underlying the situation after a while I completely forgot what giggly demo referred to and it would have been appropriately titled first successful autocompletion demo and the black slab encounter could have been Yahoo page load artifact Sometimes by dumbing down a term too much you lose the reader along with the detailsHaving said that Ken does a good job picking out memorable personalities and idiosyncracies in the characters that appear in the book Richard Williamson s hand drill motion Scott Forstall s long spidery fingers genetically predisposed to touch screen precision tapping Imran Chaudhri s smooth demeanor and Kim Vorrath s hairstyles all painted a vivid picture in my mind of these people and made their scenes enjoyable to read If there was one storytelling success in this book it would be this painting every participant in the journey as a human being with strengths weaknesses and strong motivations Each individual except maybe the candy bar guy whose significance I still don t understand stood out as someone meaningful to Ken and Purple s journey Good job

review Creative Selection

Creative Selection Free read ¹ 9 Ken Kocienda ´ 9 Read & Download Nd floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companiesKocienda shares moments of struggle and success crisis and co. Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I use his creation to write his review This book is a an inside account of a software engineer during the golden age at Apple It follows Ken though his day to day work at apple during his various projects and manages to give a pretty deep view into how Apple operated under JobsFrom an engineering perspective a lot of what he describe sounds just like a very very mature software organization to me highly demo driven iterative development cross team dog fooding highly adaptive engineers swarming around hard problems feedback culture direct accountability for the outcome small teams no open floor offices engineering deeply integrated with top level management hierarchy but with an emphasis on fast decision makingBut you have to take into account that the book starts around 2000 so almost 20 years ago That s by todays internet standards the Stone Age Most companies were thinking completely different about software at that time eg waterfall incremental development separated people for reuirements engineering software development uality assurance and so onIt also fuels a sentiment of mine the really good companies don t waste time debating Agile Lean TDD DevOps and friends They simply do it because it s part of their DNAThe little sad note was in the epilogue when he talked about how this culture ultimately depended on Jobs and fell apart when he died Again fuels a sentiment of mine The higher in the hierarchy a person is the bigger the potential influence on culture positive and negativeI removed one star because some of the interludes felt a bit out of tune with the rest I found them distracting than emphasizing


10 thoughts on “PDF READ Creative Selection

  1. says: Ken Kocienda ´ 9 Read & Download PDF READ Creative Selection

    PDF READ Creative Selection This is the real deal written by an insider I was also there during that time This book accurately describes Apple's software engineering during the second Steve Jobs era For hardware engineering read Adam Lashinsk

  2. says: PDF READ Creative Selection Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda

    Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda Ken Kocienda ´ 9 Read & Download PDF READ Creative Selection This is an excerpt from the book that I found on the interwebsThe full title will be released on September '18 Within a week of picking my keyboard Scott scheduled a private demo with Phil Schiller Appleā€™s top marketing executive

  3. says: PDF READ Creative Selection Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda Ken Kocienda ´ 9 Read & Download

    PDF READ Creative Selection Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype and SpringBoard touch size all provided detailed insight into Apple's design thinking and what made Purple an exciting adventure in problem solving

  4. says: PDF READ Creative Selection

    PDF READ Creative Selection Ken Kocienda ´ 9 Read & Download Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda I'd been hoping for a book like this about Apple I've been working in product design for almost thirty years and this just confirms that writing about the user experience field has unfortunately been dominated by agency types Kocienda's experience reflects what it's actually like to design a product No empathy maps or user journeys just a lot of hard work trying to define and solve problems Recommended

  5. says: Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda Ken Kocienda ´ 9 Read & Download review Creative Selection

    PDF READ Creative Selection review Creative Selection A bit counterintuitive to how most companies work At Apple the focus is on to build great demos and keep polishing them till you get to the end result Instead of multiple AB testing take the best call for the user and run with it I loved the inside stories and this is a book I will keep going back to in the future if I ne

  6. says: Ken Kocienda ´ 9 Read & Download PDF READ Creative Selection

    PDF READ Creative Selection Ken Kocienda ´ 9 Read & Download review Creative Selection Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I use his creation to write his review This book is a an inside account of a software engineer during the golden age at Apple It follows Ken though his day to day work at apple during his var

  7. says: PDF READ Creative Selection

    PDF READ Creative Selection Ken Kocienda ´ 9 Read & Download review Creative Selection Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who's greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am s

  8. says: PDF READ Creative Selection

    Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda PDF READ Creative Selection Ken Kocienda ´ 9 Read & Download I really enjoyed this book It's a great insiders view of the development process during Apples most creative modern periodIt also reminded me of all the good time that can be had inside a development team The fusion of creativity and technolog

  9. says: PDF READ Creative Selection

    PDF READ Creative Selection Ken Kocienda ´ 9 Read & Download Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browse

  10. says: PDF READ Creative Selection Ken Kocienda ´ 9 Read & Download

    PDF READ Creative Selection Summary Ó E-book, or Kindle E-pub ´ Ken Kocienda review Creative Selection Mr Kocienda offers some interesting insights and anecdotes on product development at Apple I especially enjoyed the opening chapter on his iPad demo That emphasis on demos and feedback hit home because of some of the software development work my teams have been doing I've thought about recommending it to a few developers but give them the caveat that the technology portions are written for people without a software engineering ba

Leave a Reply

Your email address will not be published. Required fields are marked *